Going out? Our other essentials will keep you organized.

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What makes our Everyday Bag so special?

  • More Room, Less Stress

    Vista-Expandable™ System gives you a clear view of everything at a glance while maximizing storage. With 15 smart compartments, you'll never dig blindly again!

  • Grab On the Go

    Swift Draw™ side drawstrings let you grab essentials instantly without unzipping, shuffling or taking off your shoulder.

  • Suit for Every Moment

    Work mode, mom mode, travel mode, this bag adapts with you. Carry it as a backpack, handbag, shoulder bag, or hands-free on your suitcase.

  • Spill-Proof, Life-Proof

    Rain, coffee spills, or everyday messes. This water-resistant fabric handles it all.

  • Ditch the Plastic Bags

    Skip the plastic. Expands to fit your cart, packs in one go and makes shopping effortless.

  • Maximum Convenience

    The ¾ zip front opening is mindfully designed for one-handed access a built-in wipes compartment.

SHOP EVERYDAY BAG

A Closer Look at the Everyday Bag

SHOP EVERYDAY BAG

THE EVERYDAY BAG THAT TRULY WORKS

BY OUR CO-FOUNDERS

  • Emma

    I loved making quick grocery runs after work, but my usual tote always let me down, cluttered, messy, and hard to manage.

  • Kate

    As a busy mom of three, I faced a different challenge. I needed a bag that could carry everything my kids needed while still being organized and presentable.

  • Most bags on the market were either too stylish but impractical or functional but bulky and unattractive.

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    “That’s when we decided to create our own solution - an everyday bag that truly works as hard as the women who carry it.”

Inspired by real moms,we created the perfect Everyday Bag—functional, versatile, and ready for work days, grocery runs, family outings, or daily adventures.

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